New Law Firm Launch Package
Everything you Need To launch & Grow a New Law Firm
Backed by the award-winning team at WiseGuys Digital Marketing.
"Cooper and WiseGuys Digital Marketing have been a godsend! Starting my law firm was incredibly stressful, until I met Cooper. He quickly assessed my situation and conducted market research so that I could make informed decisions on naming and location. From there, Cooper and his team designed my logo, website, and a SEO strategy and I could not be happier with the results! I highly recommend Cooper and his Team!"
Samer Bandak: Best Interest Family Law Firm
The Services Included In The New Law Firm Launch Package
- Market Research
- Foundation Of Your Law Firm
- Logo & Branding Creation
- WordPress Website Creation
- Google Business Profile Creation
- Business Directory Creation
- Local SEO
- Google Advertising
Market Research Based On Your Law Firms Goals
In this step, we will learn about you and your law firm’s goals. We will gather information such as the area you want to practice, your firm’s goals, and a couple of cities you would like us to consider for a potential office location. This will be the city where most of your clients will be generated.
Once we have this information, we will turn back and perform our market research to identify the best market to set up shop for your law firm for the best chance of success. The goal is to have a good amount of potential clients, without an overwhelming number of competitors.
After the market research is completed, we schedule a follow-up call to outline the results and the city/area that will generate the best outcome for your law firm.
Law Firm Foundation
Once we have identified the city you are going to dominate, we will choose your name and domain for your law firm. Choosing the right name will increase the number of leads generated organically from Google.
With your name identified, we will identify the best office location for your new law firm. Having a physical location attached to your Google Business Profile is another important factor in ensuring the launch of your law firm is a success.
During all of this, we will be creating the branding for your law firm. This includes your logo, colors, and font. We can even create the design for your business cards if requested.
WordPress Website Creation
After your foundation is created, we will create a WordPress website for your new law firm. This website will be built to be lightning fast, mobile-friendly, and convert traffic into leads.
The ideal lead time for this is at least six weeks before you plan to launch your new law firm officially. This will give us plenty of time to create and launch the website.
Google Business Profile Creation
One of the fastest ways to put your new law firm on the map—literally—is by creating and optimizing your Google Business Profile (formerly Google My Business). This powerful, free tool makes your firm visible to potential clients searching for legal services in your area.
At Start Your Law Firm Today, we set up and fully optimize your Google Business Profile so that it works as a client-generating asset from day one. Our service includes:
Profile Creation & Verification – We handle the entire setup process to ensure your firm is properly listed and verified on Google.
Optimized Business Information – From your firm’s name, address, phone number, and website to your practice areas and service descriptions, we ensure your listing is complete and SEO-friendly.
High-Impact Visuals – Uploading professional images and logos that help your law firm stand out and build trust with prospective clients.
Local SEO Enhancements – Strategic use of keywords and categories so your firm appears in Google Maps and local search results where clients are looking.
Review Strategy Guidance – Helping you establish a process for generating and responding to client reviews that build credibility.
Your Google Business Profile is often the first impression potential clients will have of your law firm. With our proven setup and optimization process, you’ll show up higher in local searches, attract more qualified leads, and start signing cases faster.
Business Directory Creation
Beyond Google, clients search for law firms on trusted directories like Yelp, Better Business Bureau (BBB), Bing Places, and other legal and local platforms. Consistent, accurate listings across these sites not only help potential clients find you—they also improve your law firm’s online authority and local SEO rankings.
At Start Your Law Firm Today, we make sure your new firm is listed and optimized across the most important business directories. Our service includes:
Profile Creation & Claiming – We set up and claim your firm’s listings on Yelp, BBB, Bing Places, and other high-value directories.
Accurate NAP (Name, Address, Phone) Data – Consistency is critical. We ensure your business information is uniform across every platform to strengthen search visibility.
Optimized Practice Descriptions – Each listing is customized with keyword-rich descriptions of your practice areas to boost search relevance.
Enhanced Trust Signals – BBB accreditation and presence on reputable directories help build credibility with potential clients.
Citation Building for SEO – Directory listings act as citations, a key factor in local SEO that improves your chances of ranking in Google’s local map pack.
By creating a strong presence across multiple directories, your law firm gains visibility, trust, and authority—three essentials for attracting new clients from day one.
Local SEO
If you want your law firm to dominate search results in your city, Local SEO is the key. By optimizing your online presence, we help your firm appear at the very top when potential clients search for your practice areas—right where the best cases are being captured.
At Start Your Law Firm Today, we use proven strategies to get law firms ranked in the Google Local Map Pack and organic search results. Our Local SEO services include:
Keyword Optimization – Targeting the exact terms clients use when searching for legal help in your city.
Google Business Profile Optimization – Maximizing your profile to improve visibility in local searches and maps.
Citation Building – Creating consistent, authoritative directory listings across the web.
On-Page & Technical SEO – Optimizing your website for speed, mobile use, and local search signals.
Review & Reputation Strategy – Helping your firm earn and manage client reviews to boost rankings and trust.
We’ve helped over 50 law firms nationwide secure and maintain top local rankings—and we can do the same for you. With our Local SEO service, your firm won’t just compete in your market, it will lead it.
Google PPC Ads
When you’re launching a new law firm, you can’t afford to wait months for leads—Google Ads delivers results in as little as 2–3 days. By targeting clients who are actively searching for legal help in your city, PPC ensures your firm appears at the top of Google right when they’re ready to hire.
With the New Law Firm Launch Package, we build and manage campaigns that generate high-quality, case-ready leads while keeping costs transparent. Our service includes:
Campaign Setup & Management – From keyword research to ad creation and ongoing optimization.
Targeted Ad Strategy – Ensuring your ads show up only in front of the clients you want to attract.
Conversion Tracking – Measuring calls, form fills, and consultations so you know what’s working.
Cost-Per-Lead Analysis – Breaking down exactly how much you’ll need to invest per signed case.
Continuous Optimization – Refining campaigns to lower costs and maximize ROI.
With Google PPC, your law firm can start signing cases within days—not months—and grow with a predictable, scalable lead flow.
